Relationship builder and leader, with a proven track record of understanding social and digital media.
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WORK EXPERIENCE
Consultant, Jodi Oleen Consulting, LLC July 2018 – Present
Managed campaigns, programs, public relations, budgets, social media, strategic communications, content creation, and more for my own consulting firm. Clients include American Farm Bureau Federation, Chef Alli’s, Inc., and CommonGround Kansas.
Director of Consumer Outreach, Kansas Pork Association
eatpork.org, Manhattan, KS, January 2014- Present
Work to extend the reach of food and farming beyond the agriculture audience. I am a relationship builder first, gaining support from my stakeholders while building enthusiasm with targeted audiences in a way that can be evaluated and measured. Digital media has been my bread and butter and I have pioneered a new brand for Kansas pork farmers. I have built an online community from scratch that is hungry for food and farming information with a modest budget, while hosting a variety of outreach opportunities, promotions and/or events. Fundraising is key to achieving growth in a small non-profit office. Long term strategy and consistent growth is my focus.
Director of Industry Relations, Kansas Pork Association
kspork.org, Manhattan, KS, June 2008-December 2013
Was assigned to programs that focused on communications outreach to producer audiences and consumer audiences. Developed and managed relationships with partners in the agriculture community. I designed, wrote and edited a bi-monthly magazine for the Kansas swine industry, along with a monthly newsletter. Other tasks included purchasing traditional media, membership management, supervising interns and launching a consumer facing brand for Kansas pork producers.
Regional Sales Manager
alltech.com, Nicholasville, KY, January 2007- June 2008
Served all 105 Kansas counties by nurturing established relationships, creating new ones and communicating through new and traditional forms of media. This job truly allowed me to know, see, and feel Kansas agriculture of all kinds.
Project Management
alltech.com, Nicholasville, KY, September 2005- January 2007
Provided sales tracking, event and trade show coordination, internal marketing expertise, and organized a large research trial. This job was an ideal introduction to work in agribusiness and I held this job while completing my master’s degree in Agribusiness Management at the University of Florida.
HONORS
Outstanding Contributor Recognition, American Red Cross Blood Program
2015
Recognized as an outstanding contributor to the American Red Cross for creating, planning, and carrying out the “Be Inspired to Make a Difference” campaign for Kansas pork producers. The campaign included traditional media promotion, digital/social promotion, event coordination, and program evaluation.
Award of Merit State Winner, Kansas Association of Teacher of Family and Consumer SciencesÂ
2013
Recognized at the 2013 Kansas Association of Teacher of Family and Consumer Sciences (KATFACS) Annual Conference as the Award of Merit State winner for creating, organizing, and executing funding programs to enable KATFACS teachers opportunity to enhance classroom programs.
Award of Merit State Winner, Kansas Association of Career and Technical Education
2013
Recognized at the 2013 Kansas Association of Career and Technical Education (KACTE) Annual Conference as the Award of Merit State winner for creating, organizing and executing funding programs to enable KACTE teachers opportunity to enhance classroom programs.
Jodi Oleen 